Marketing Management

‘Marketing Management’ in VISION provides an understanding of the marketing management framework of a business organization Offers experiential analysis to understand the challenges of CMOs and Marketing Managers Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system. It emphasizes planning and executing strategic marketing programs. It also provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage and provides a practical framework for planning and controlling of marketing communication programs